DOCKERS

COPYWRITING

Dockers is an American classic constantly reinventing, improving and shattering expectations of comfortable, good looking pants. I’ve been fortunate enough to work with them for more than four years, pulled in whenever push comes to shove in the world of khaki. Product stories, creative positioning, catchy copy, stadium videos with Major League Baseball stars, a Father’s Day campaign with my own children. I love Dockers. I wear Dockers. You should too.

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Father's Day is one of the biggest selling periods of the year for Dockers. We developed a campaign called Dad Hustle to pay respect to all of the things hardworking Dad's do for their kids and families. 

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Transit Station takeover in one of Mexico City's busiest stations. ¡Me gusto!

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That time we teamed up with San Francisco Giants' World Champion outfielder, Hunter Pence. Not only is the dude a monster at home plate, he can rock an orange pair of khakis like nobody’s business.

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