HIDDEN VALLEY RANCH
CREATIVE DIRECTION
People take their Hidden Valley Ranch seriously. When the time came to promote National Ranch Day in Las Vegas, we went full-frontal with a 25-foot-tall bottle of HVR and an open invitation for ranch lovers everywhere to come fill up absolutely anything with creamy ranch dressing. The results were, well, shocking. Over 100 million impressions and one unforgettable day.
The great ranch debate
cameo character Acting
My good friend and talented director Jimmy Diebold created this video to bring awareness to one of the greatest questions of our time: Does ranch dressing have any business on a pizza? To find the answer, he enlisted the help of some serious pizza aficionados, yours truly included.