KINGSFORD 105 SuMMERS

COPYWRITING

To kick off grilling season, I partnered with the internal team at Kingsford Charcoal to concept and develop a fully integrated campaign celebrating 105 summers of America’s favorite flame. Centered on the platform “The Original Charcoal of Summer,” the work honored Kingsford’s role as the quiet constant behind beaches, backyard cookouts, ball games and block parties—then and now. From anthemic brand storytelling to retail-ready executions, the campaign reaffirmed Kingsford’s place as the undisputed king of summer.