MasterClass

COPYWRITING

MasterClass offers online classes created for students of all skill levels. The instructors are each masters in their respective fields. Annie Liebowitz teaches photography. Gordon Ramsey teaches cooking. Steph Curry teaches ball-handling. I was fortunate enough to be tasked with writing the promotional materials for a class on campaign strategy, taught by political rivals David Axelrod and Karl Rove. The timing was perfect for the 2018 midterm elections, offering a rare bi-partisan approach to taking lessons from the other side and appreciating the similarities that bind us all together.

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Among other things, I crafted the social media messaging for MasterClass, as well as the individual tweets coming from both David Axelrod and Karl Rove to promote the class to their own legions of followers.

I was also honored to be the ghostwriter of a letter signed by both political strategists, advocating the power and importance of coming together despite our political differences.

Below is the official trailer for the class, and you can always sign up here to learn how to start shaping the democracy of tomorrow.